Project Overview
Canimage is a technology-driven media company specialising in sustainable rural advertising solutions through its proprietary Advitta wall-printing technology.
At the Times Rural Marketing Summit 2026, Canimage hosted a private exhibition to showcase its agency, services, and approach to rural advertising to invited clients.
Vibrant Ideas designed and fabricated a 34 sq. m. exhibition stall that presented Canimage’s brand identity through dedicated display panels, vibrant campaign visuals, warm wooden finishes, and welcoming interaction spaces.
Exhibition Stall Design
The stall featured prominent brand graphics, including Sundar Chai and SunSip, alongside campaign creatives that demonstrated Canimage’s advertising capabilities. Illuminated display panels enhanced brand visibility, while the wooden reception counter, seating areas, and beverage counter created a welcoming environment for client interactions.
The layout balanced brand presentation with functional spaces, allowing Canimage to showcase its work and engage with invited guests.
Project Objective
The primary objective was to promote Canimage’s agency, highlight its rural advertising capabilities, and present its brand and campaign execution to invited clients through a professionally designed exhibition environment.
Project Execution
1. Understanding the Client Brief
We began by understanding Canimage’s objectives for the Times Rural Marketing Summit 2026. Since the private exhibition was organised to showcase the agency and its work to invited clients, the focus was on brand promotion, campaign presentation, and creating a professional visitor experience.
2. Exhibition Stall Design Planning
Based on the brief, we discussed the design concept, layout, brand visibility, and functional requirements for the 34 sq. m. exhibition space. The planning incorporated dedicated brand display panels, a reception counter, seating arrangements, and a beverage counter.
3. Design Development
Our team developed the exhibition stall design by combining Canimage’s brand communication with vibrant campaign graphics, illuminated display structures, warm wooden finishes, and natural decorative elements. The layout was planned to balance visual appeal with practical spaces for client interactions.
4. Fabrication and Preparation
After finalising the design, we prepared the stall components, display structures, graphics, lighting elements, and furniture required for installation. Coordinating these elements in advance helped streamline the on-site setup process.
5. On-Site Installation
Our team assembled and installed the exhibition stall at the venue, bringing together the structural elements, brand displays, lighting, reception counter, seating, and hospitality area.
6. Final Setup Within 6–8 Hours
Vibrant Ideas completed the on-site exhibition stall setup within 6–8 hours, preparing the space for Canimage to showcase its services, campaign work, and rural advertising capabilities to invited clients.
Project Highlights
- Stand Area: 34 sq. m.
- Primary Objective: Brand promotion
- Design Approach: Contemporary, multi-brand presentation
- Key Features: Illuminated displays, campaign graphics, wooden reception counter, visitor seating, and beverage counter
- Execution Time: 6–8 hours for on-site stall setup
Project Outcome
The exhibition stall was successfully designed and installed within the planned 6–8-hour setup window, providing Canimage with a professional space to showcase its agency, campaign work, and rural advertising capabilities. The completed setup brought together brand visibility, functional display areas, and comfortable spaces for client interactions.
The stall created a cohesive presentation environment for the private exhibition, helping Canimage showcase its work to invited clients. The successful execution reflected Vibrant Ideas focus on thoughtful design, efficient installation, and attention to detail.